Future China Marketing & Launch
Daily posts on the Little Red Book
ADNL Launch Event
Date: 28th November 2024
Participants: 5 distributors, 20 daigous, 5 KOLs
Location: Melbourne
The mum & baby store(MBS) distributor event
Date: 16th of Dec 2024.
Location: Hang Zhou, China
Participant: approx. 30-40 MBS distributors with coverage of around 2000 MBS stores who participated
Livestream Event
Time: 22nd April 2025, 12:00 PM – 2:00 PM (Sydney time)
Theme: New Opportunities, Major Breakthrough – Fresh Milk One-Step Powdering
Guest Speakers:
• Peter Nathan, Chairman of the publicly listed company ADNL
• Sundaranathan Mahinthan, CEO of the publicly listed company ADNL
• Andy Zhang, ADNL Board Director and Founder of AZ Global
• Five top global shopping Taobao shop owners.
• Influencers
Social Media Promotion (WeChat Moments Post)
13,300 views. The livestream recording will be edited and redistributed, with view counts expected to continue growing.
Offline Large-Screen Advertising
Large-screen advertising at Tian'an Yungu in Shenzhen
Regional Distributor Conference & Strategic Brand Launch of future™
Date: 29/04/25
Location: Fo Shan, China
Participants:
Representatives from AZ Global Purchase, brand executive teams, experts from the maternal and infant industry, media representatives, and key regional distribution partners.
Conference Theme:
Exploring transformation opportunities in the infant formula industry driven by evolving policies and consumer upgrading.
